"I believe that equipment isn't the determining factor; creative ideas are. Regardless of your equipment, you can still create a fantastic product." - Amr Hassan.
The list of hardware and software equipment you're familiar with:
Hardware:
-Phone Cameras
-Drone
-DSLR Camera (Canon)
-Microphones (Mics)
-Lighting Equipment
-Camera Filters
-Light Reflectors
-PC
-Apple MacBook
-Camera Screens
-Cranes
Software:
Final Cut Pro
-Adobe Suite (includes various Adobe software like Premiere Pro, After Effects, -Photoshop, etc.)
-Editing Apps
-3D Max
My structured process for video production:
My name is Amr Hassan, and I have a passion for video creation. Personally, I find that I can convey emotions more effectively through videos than through words or any other form of expression. With a background in mass communication and 5 years of experience in video content creation, I have honed my skills to produce engaging and impactful visual narratives.
My video creation process begins with audio selection, setting the mood for the entire project. Next, I brainstorm ideas either independently or with my team, determining the tone that best suits our audience and any project restrictions. From there, I focus on content creation, ensuring alignment with our established vision. Through years of experience, I've refined this methodical approach to video production, consistently delivering impactful and engaging content.
Audio Selection: Start by choosing the music or voice-over to set the tone and mood of the video.
Consideration of Factors: Evaluate location, target audience, and any restrictions before proceeding.
Team Collaboration: Decide whether to brainstorm ideas solo or with a team to ensure diverse perspectives.
Brainstorming: Generate creative concepts and determine the appropriate tone for the video.
Content Creation and Scriptwriting: Develop the video's content and script, emphasizing its importance in the production process.
Footage Selection and Refinement: Filter through footage, retake if necessary, ensuring alignment with the established vision.
Editing: Utilize editing techniques to enhance the video's impact and storytelling, marking a crucial stage in production.
Continuous Improvement: Acknowledge that the initial product may require refinement; the first draft is not the final product.
Feedback Collection and Iteration: Display the video to collect feedback, incorporating suggestions through multiple rounds of editing.
Iterative Feedback Loop: Continue gathering feedback until the video meets client expectations and project requirements.
Final Product: Deliver the polished, finalized video, reflecting the culmination of the production process.
By following this systematic approach 100% of successful creation of high-quality videos that resonate with audience and effectively convey your message.
MEFSO Light Factory Sign: Showcasing Our Work in Kharj, Riyadh
Commissioned by the client, this project highlights the installation of a light factory sign for MEFSO in Kharj, Riyadh.
"Discovering Kharj: Unveiling the Tower and its Legacy
Created as an awareness education video for the government of Kharj, this project sheds light on the city's iconic tower and the history behind its name. Utilizing my preferred tool, the drone, along with subtle editing techniques, the video provides an engaging exploration of Kharj's heritage and the significance of its namesake.
Promotional Video for Body Masters Riyadh
Working on the promotional video for Body Masters Riyadh was a delightful experience and remains one of my favorites to date. Despite the challenges, including numerous edits and almost retaking all footage, the week-long project was immensely rewarding.
Promotion Video for General Supreme Saudi Arabia
As the director and editor of a promotional video for General Supreme Saudi Arabia, akin to Courts and Giant Singapore, I contributed to a large-scale production that garnered significant success. Collaborating closely with a talented team, our efforts culminated in an impactful advertising campaign that achieved over 3 million views.
Advertisement Company Showcase: Billboard Street Light Box Video
This video was crafted for an advertising company to highlight their billboard street light box. Using After Effects, I transformed the surroundings of the billboard, enhancing its appeal by adding vibrant colors. Additionally, I edited the sky to introduce motion and imbue life into the scene, departing from its original desert-like appearance. The objective was to elevate the visual attractiveness of the billboard and its environment while staying true to its actual state.
Full Project Creation: Garden Promotion Video
From brainstorming and scriptwriting to filming and final editing, I spearheaded the entire production process for a promotional video showcasing a garden venue and its activities. Utilizing drone footage and Final Cut Pro, I crafted a visually captivating narrative within a single day. The project underwent modifications based on client feedback, including adjustments to background music and other elements.
Modern Weekly E-Newsletter Design and Motion
I conceptualized and animated a modern weekly e-newsletter featuring ongoing activities, updates, and staff achievements for internal use during my tenure at Certis. The video required 10 hours to complete and was crafted to facilitate team understanding of ongoing activities and to ensure up-to-date information dissemination.
Collaborative Chinese New Year Motion Graphic
A dynamic motion graphic celebrating Chinese New Year, created in collaboration with Giving.sg and Sathya Sai Social Service. Crafted using Adobe After Effects and other resources, the video took 3 to 9 hours to complete, including client-requested modifications.
Collaborative Chinese New Year Motion Graphic
A dynamic motion graphic celebrating Chinese New Year, created in collaboration with Giving.sg and Sathya Sai Social Service. Crafted using Adobe After Effects and other resources, the video took 3 to 9 hours to complete, including client-requested modifications.
I quickly crafted a lighthearted TikTok video in just 3 hours to encourage interaction. It was shared on Certis SG's TikTok page, successfully achieving its purpose. Our efforts were rewarded with a prize of S$1K for garnering the most likes and attention on their page
"I was the first guy who appeared in the video, haha!"
